The digital economy is changing your customers’ buying behavior. Living in a world where sensors, artificial intelligence, and social structured and unstructured data flows are just one click away, customers expect individualized products and a unified buying experience on any device. Digital technology is changing the game,and companies that adopt new sales and distribution strategies are changing the rules. To succeed, companies need to streamline their front end processes -marketing, sales, commerce, services, and billing, to drive value and optimize customers’ experience across every channel of interaction. Leading companies are learning what new technologies can do for their sales and distribution organizations.
There is a step-change in the cost and effectiveness of distribution and billing processes. Your customers expect shorter and more reliable delivery times for goods, and much simpler ordering, invoicing, and payment processes. At the same time, they expect more individualized products and services; for certain industries, this individualization has reached a lot size of one. The additional complexity that this level of personalization causes in sales and supply chain processes can be resolved only through an integrated, real-time technology platform such as SAP HANA. SAP S/4HANA enables substantial increases in the productivity of your internal sales workforce. Additionally, it enables unified multichannel e-commerce and flexible billing for B2B and B2C businesses with business network collaboration. It provides detailed insight into action summaries and increased automation tailored for the internal sales representative. Integration between SAP S/4HANA Sales and the SAP Hybris sales solution enables your sales teams to work together as a well-oiled machine and equips your sales people with tools to sell anytime, anywhere, on any device. SAP Hybris Sales Cloud delivers the agility and power to find answers, engage in meaningful customer conversations, and deliver the right impact every time. Companies can now connect every part of the business and provide every business unit with the information they need to create the best, most consistent, and most targeted customer experience.
SAP solutions powered by Approyo enable companies to substantially enhance, simplify, and visualize the entire sales process from prospect to payment. Reduce Sales-Related Costs by providing real time and contextual analytics to improve process performance - Give the sales team a complete view of the sales process and facilitate ad hoc collaborations to accelerate sales decision-making related to contracts, pricing, and negotiation.
Reduce Inventory-Related Costs through live inventory visibility, optimal allocations, and agile response - Simplify and visualize processes related to order fulfillment tracking. Use instant communications between key stakeholders to take actions immediately and reduce cycle times. Respond quickly to unforeseen events, such as delayed shipments or changes in customer orders, through increased inventory visibility. Improve order fulfillment and allow for inventory optimization along the supply chain and across warehouse locations.
Reduce Days Sales Outstanding by supporting wider billing scenarios and automated tracking of account receivables - Enable faster billing with reduced administration. Introduce flexible and dynamic search capabilities of the customer invoice list and tracking real-time orders and accounts receivable status through the integration of CRM with contract-to-cash cycles. Leverage automated subscription billing to speed up processing times, and enable new business models.
Increase Market Share, Share of Wallet, and Customer Satisfaction by providing a holistic view of customer information - Gain a single view of the customer and enable better engagement along the buying journey, including data from Web streams and social channels, past interactions, propensity scores, and “in-the-moment” interactions.
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