This article from Approyo CEO Chris Carter originally appeared in the Technology Headlines: https://www.thetechnologyheadlines.com/technology/big_data/Big-Data-and-the-Digital-Transformation/
Over the past two to three years, big data and digital transformation have become all the rage within organizations and IT departments around the world. This has led to a lot of confusion and myths in the marketplace. Let’s dig into some myths around Big Data and The Digital Transformation.
The first major myth is that every company has a digital transformation or a big data project in place. The truth is, not everyone has a need for digital transformation and even less have a need for big data and analytics. As you look out into the scope of these initiatives, companies are bypassing big data because of the lack of need within their organization. Companies might be utilizing applications and tools that feature some form of big data analytics, but as far as acquiring new tools, specifically for big data analytics, it’s just not happening.
As far as digital transformation projects, small companies with under a million in revenue per year, are already using some sort of tool or software, with features of digital transformation such as QuickBooks or Salesforce. These types of tools, already have the features and functionality, smaller companies need to succeed.
Another myth is that digital transformation is very difficult to implement within an organization. This really is not the case. As mentioned in our first myth, there are a lot of software tools available with various digital transformation and big data applications built into them out of the box. Many of these applications are available through a web browser or smart device, allowing every individual within the organization, the access and ability to transform their day-to-day activities with these software tools. That’s not to say digital transformation and big data initiatives are easy. This is an important fact to make sure your company understands. However, there are tools and applications out there that can make it easier. The hardest part is knowing what you want to analyze and accomplish. This is really where you start a big data analytics and digital transformation project.
Today, there are vast amounts of data everywhere. You can grab data from your website, apps, smartphones, smart devices in your home, your car and thousands of other devices. With all this information available to your company, it is important to figure out what data is the most valuable. That is the key for anyone working on a big data analytics project. Your business needs to know what data is most valuable, in order to make business decisions that will positively impact your company.
Valuable data is key. It can impact your business and bottom line in many ways. However, dirty data can make any digital transformation or big data project wasteful for you and your company. This is where most companies run into problems with big data projects. They get sidetracked by data that doesn’t have a positive impact on their business. When starting a big data and digital transformation project, your company needs to focus on what data is relevant in helping your business succeed.
The final area of big data, that has caused a lot of confusion in the marketplace, is how you are getting that data and using it. As part of a data transformation, you must make sure that you are compliant with the usage of that.
If you cannot be relied upon to do the right thing with your data, someone will step in to make sure that you are or you could have major legal ramifications like we are currently seeing with Facebook and Google. You need to make sure you have a controllable platform within your organization.
Big Data analytics and Digital Transformation will remain an important key to growing your business today and into the future. Your company needs to stay on the forefront of these trends, in order to succeed in the marketplace.
This article from Approyo CEO Chris Carter originally appeared in
the Technology Headlines: https://www.thetechnologyheadlines.com/technology/big_data/Big-Data-and-the-Digital-Transformation/