The automotive industry is set to change more in the next 5 years than in the past 50. Disruptions in propulsion technology and infrastructure, the advent of new mobility business models, innovative manufacturing techniques, and connected ecosystems are fundamentally reshaping the needs and demands of customers. To successfully turn these seismic changes into competitive advantages, organizations – both established and startup – need to become intelligent enterprises. More importantly, companies need to unlock new revenue opportunities using the power of data-driven insights.
The combination of autonomous driving, connected vehicles, ride sharing, and electrification are reshaping the mobility experience. Many automotive manufacturers realize that they need to find new and different ways of generating revenue using the connected nature of the autonomous vehicle. Intelligent technologies such as machine learning and the Internet of Things (IoT) are essential in interpreting the vast quantities of data consumers produce in order to optimize interactions and ensure the delivery of personalized mobility experiences.
An intelligent enterprise places the needs of its customers at the heart of all strategic decisions. Transformation – not only of the automotive buying experience but also of the customer’s experience throughout the entire lifecycle of the relationship –strengthens brand loyalty, promotes customer retention, and provides key insights into the market’s next move.
Hungry new entrants
The scope of disruption in the automotive sector is unprecedented. New entrants, looking to leapfrog incumbents, are aggressively competing for market share around the world. At the same time, established players are investing heavily to stay competitive. Both kinds of organizations need to harness the power data, IoT, and machine learning to gain complete visibility and optimize their processes to compete effectively in this marketplace.
Intelligent technologies transform the ways that mobility hardware supply chains and manufacturing happen. Automotive companies must be enabled to respond to new market expectations with real-time supply chain planning features that help them meet demand, profitably. For example, using service parts software that uses the power of blockchain, status information, and location about parts can be shared more easily and transparently across the entire supply network.
Enhance and extend next-generation processes with intelligent ERP
Bringing SAP S/4HANA and SAP Leonardo technologies together as a digital core results in a more flexible and intelligent enterprise. To achieve next-generation business processes, companies need an intelligent ERP solution that can be continuously enhanced and extended with innovative business services and applications built on emerging technologies, including machine learning, blockchain, and IoT. Automotive organizations that have big innovation appetites or prefer to be early adopters have already begun this journey.
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