How can the Intelligent Enterprise Impact the Media Industry?
Media companies are in the process of transforming their entire approach to content delivery. Driven by consumer expectations, new entrants, and competition for attention, media companies across multiple segments are using technology to reach and serve their stakeholders. Using machine learning to predict choices, blockchain to address the challenges in digital advertising, and AI to write journalistic content are just some of the ways media is using state-of-the-art technology to transform the business.
Delivering an exceptional content experience - To differentiate in direct-to-consumer (D2C) digital engagements, compelling content must be paired with an innovative and interactive content experience. The content experience must always stay on top of the latest technology innovations deployed on devices.
Audience centricity and serving the “segment of one” - D2C business models require agile, innovative content consumption models that can be adapted to the specific needs of narrowly defined target segments. At the same time, the challenges of acquiring and retaining potentially millions of customers in one go needs to bemastered. Digital subscriptions and metered access models promise the best value and audience acceptance. Subscriber loyalty demands a high quality of service with regards to billing, customer lifecycle, and churn prediction and management.
Audience insights and data monetization - Collecting and analyzing audience interaction data at the individual level provides organizations essential insight. These insights help predict specific consumer needs, scale data-driven marketing, and optimize content packaging and catalog planning and curation. Increasingly, these data management features become an asset in their own right, opening opportunities for insights-as-a -service offerings to new business-to-business (B2B) customers.
From content to commerce – maximizing media value for sponsors and advertisers - The economics of the industry are changing. From bundled content to à la carte consumption, old revenue models are under threat. Publishers responding to the pressure from digital advertisers are experimenting with