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SAP and Microsoft Announce Project Embrace to accelerate adoption of SAP S/4HANA

SAP and Microsoft Announce Project Embrace

Building on a joint commitment to simplify and modernize customers’ journeys to the cloud through project “Embrace,” SAP SE and Microsoft Corp. announced an extensive go-to-market partnership — from conceptualization to sales — to accelerate customer adoption of SAP S/4HANA and SAP Cloud Platform on Microsoft Azure.

Today’s new, preferred cloud partnership brings together SAP and Microsoft, along with a global network of system integrators, to offer holistic bundles that provide customers with unified reference architectures, road maps and market-approved journeys to illuminate a clear path toward the cloud. As part of this simplified customer journey, Microsoft will resell components of SAP Cloud Platform alongside Azure. This unique offering is aimed at more easily migrating SAP ERP application and SAP S/4HANA customers from on premise to public cloud.

Under the banner of project ‘Embrace’, SAP, Microsoft and a global ecosystem of system integrators including Approyo will combine to offer “holistic bundles” designed to provide customers with unified reference architectures and strategic roadmaps in the context of cloud.

SAP will lead with Microsoft Azure to move on-premise SAP ERP and SAP S/4HANA customers to the cloud through industry-specific best practices, reference architectures and cloud-delivered services. This includes future deployment and migration of existing direct SAP HANA Enterprise Cloud customers leveraging hyperscaler infrastructure. However, SAP continues with its long-standing policy of supporting choice for those customers who request alternatives based on business requirements.

"I am proud to have the Approyo team working with Microsoft Azure and SAP on Project Embrace" added Christopher M. Carter, CEO of Approyo.

Specifically, project “Embrace” on Microsoft Azure will provide customers with:

  • A simplified move from on-premise editions of SAP ERP to SAP S/4HANA for customers with integrated product and industry solutions. Industry market bundles will create a road map to the cloud for customers in focused industries, with a singular reference architecture and path to streamline implementation.

  • Collaborative support model for simplified resolution. In response to customer feedback, a combined support model for Azure and SAP Cloud Platform will help ease migration and improve communication.

  • Jointly developed market journeys to support customer needs. Designed in collaboration with SAP, Microsoft and system integrator partners will provide roadmaps to the digital enterprise with recommended solutions and reference architectures for customers. These offer a harmonized approach by industry for products, services and practices across Microsoft, SAP and system integrators like Approyo.

Read the Full Announcements:

From Microsoft:


From SAP:


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