Digital Transformation with SAP in the Sports & Entertainment Industry


Our world is run on entertainment. Think about it...how many times do you flip through the channels on your TV to see multiple sports games on? Think about the amount of concerts and other events that happen on a daily basis. Needless to say, there are a whole lot of fans out there, but how do you get a casual attendee to become a loyal

customer? There needs to be a platform that is able to manage the consumer experience from beginning to end, and implementing an SAP platform into your company, whether it be for marketing, sales, or even team performance, will sure you change your organization for the better. The first step is: know your goals. Do you want to grow the fan base? Improve attendance rates? Increase merchandise revenue? Or increase subscribers? Setting concrete goals will ensure that you can make a plan of action to get your company to where you want it to be. The second step is, implement an SAP system, and the rest will follow.


Benefits of implementing an SAP platform in the Sports & Entertainment industry:

  • Fan & Customer engagement, loyalty, and analytics

  • Tracking sales of food and beverages, tickets, merchandise, etc.

  • Team management, player fitness & health, performance insights

  • Create digital applications for customers

  • Improve customer experience and attendance rates

  • Plan and schedule platform maintenence with SAP S/4HANA

  • Eliminate downtime, optomize your strategy, stay ahead of the competition


Marketing & Engagement

The best way to cater to your audience is to know your audience first. SAP is able to analyze and predict consumer analytics in order for you to make better decisions when it comes to marketing to these fans. SAP solutions are able to segment your audience into categories, any way you like, so that you can analyze your target markets and the effectiveness of your advertising campaigns on them. Using analytics to track the customer experience will give you insight into how your customers interact with your organization and how to improve your marketing efforts in the future. Increase your demand = increasing your profit. Automate and monitor your business processes with the streamlined SAP ERP solution with SAP Predictive Analytics software.


SAP platforms are able to increase loyalty through creating and tracking customer loyalty programs. Creating a personalized platform for consumers is sure to increase their brand loyalty and keep them coming back for more, especially if they are rewarded for making purchases.


Sales & Commerce

With SAP solutions, you are able to maxamize your revenue and growth of sales easily. Not only through marketing, but it is able to create a better Point of Sales (POS) system with the SAP Customer Checkout software. Providing your employees with an upgraded system that is able to effectively support payments, discounts and rewards programs, will improve not only employee experiences but customer experiences as well. Get to know your fans better with real-time customer and sales analytics. Track food and beverage sales and improve convenience in order to increase revenue per customer. Manage your ticketing process with SAP Event Ticketing software and ensure the security of access for your fans. You can also track your inbound and outbound royalties and automate your rights availibility at all times with SAP solutions.


Team Performance

Improve player performance with analytics and insights of each individual player and their data of each game. With this type of analysis you will be able to prepare players for upcoming games, scope out the competition and give your team the advantage to win. With SAP Sports One, doctors are able to track health of players with medical data and predict possible health problems before they become an issue. Analyze the data of performance tests, diagnostic tests, feedback and more with SAP solutions. Not only can you track the performance of your players, but you can manage contracts, coaches, salaries, recruitment etc. too. You can basically gain insight into every single aspect of your sports organization and make room for improvements with SAP solutions.


Here are some examples of teams & organizations using SAP solutions:


The possibilities are endless. Implementing an SAP solution into your sports or entertainment company will streamline your data, help you make better decisions, improving business processes, overall boosting your Return on Investment (ROI). SAP solutions such as SAP S/4HANA are able to scale every aspect of your entire company, making it simple to manage all aspects that make it successful.


Harness the power of SAP Solutions, Powered by Approyo

The opportunity exists to transform business processes and achieve the digital transformation of your business with more automation, real-time visibility, and better alignment to your end customer by delivering products tailored to their specific requirements. Our SAP S/4HANA and Big Data solutions address these important these needs and more. Let us show you today! Set up a free consultation.


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