Ask Approyo - How can SAP S/4HANA impact your Sales and Marketing Department?

October 4, 2017

The digital economy is changing your customers’ buying behavior. Living in a world where sensor, and social structured and unstructured data flows are just one click away, customers expect individualized products and a unified buying experience on any device. Digital technology is changing the game, and companies that adopt new sales and distribution strategies are changing the rules. To succeed, companies need to streamline their complete digital value chain from marketing, sales and services, to billing, in order to drive value and optimize customers’ experience across every channel of interaction. Leading companies are learning what new technologies can do for their sales and distribution organizations.

 

At the early stages of the customer journey, new innovative applications can simplify the time-consuming tasks of initiating contact with a lead and then qualifying, following up, and sustaining the conversation. This is shifting the
job of a sales person to more added-value activities. Sales people can focus on building relationships with prospects, with personalized recommendations in
hand, and focus on increasing loyalty. They need to be equipped with the tools to provide greater insights into the needs of customers, their buying patterns, and the relative potential value of different customers.

Your customers expect shorter and more reliable delivery times for goods, and much simpler ordering, invoicing, and payment processes. At the same
time, they expect more individualized products and services; for certain industries, this individualization has reached a lot size of one.

 

The additional complexity that this level of personalization causes in sales and supply chain processes can only be resolved through an integrated, real-time technology platform such as SAP HANA. SAP S/4HANA enables substantial increases in the productivity of your internal sales workforce. It provides detailed insight to action summaries and increased automation tailored for the internal sales representative. Advanced available-to-promise capabilities will allow sales employees to check real-time availability of goods across warehouses, reserve inventory based on customer priorities, propose and reschedule deliveries, enabling companies to best serve their most profitable
customers. Integration between SAP S/4HANA Sales and the SAP Hybris cloud solutions provide companies with real-time, context-based, predictive
customer engagement analysis for individualized marketing campaigns. Additionally, it enables unified multi channel e-commerce and flexible
billing for B2B and B2C businesses with business network collaboration.


The technology offered by the SAP S/4HANA suite enables companies to introduce more autonomous business processes by integrating predictive analytics, machine learning, and natural language processing. The metering and usage based billing capabilities of SAP S/4HANA will help transition classic product businesses into more profitable outcome-based service organizations.

 

SAP S/4HANA enables companies to substantially enhance, simplify, and visualize the entire sales process from prospect to payment.

 

  • Reduce sales-related costs. Give the sales team a complete view of the sales process and facilitate ad hoc collaborations to accelerate sales decision-making, for example related to contracts, pricing, and negotiation.

  • Reduce inventory-related costs. Simplify and visualize processes related to order fulfillment tracking. Use instant communications between key stakeholders to take actions immediately and reduce cycle times. Respond quickly to unforeseen events (e.g., delayed shipments or changes in customer orders) through increased inventory visibility. Improve order fulfillment and allow for inventory optimization along the supply chain and across warehouse locations.

  • Reduce days sales outstanding. Enable faster billing with reduced administration. Introduce flexible and dynamic search capabilities of the customer invoice list. Leverage automated subscription billing to reduce errors, speed up processing times, and enable new business models.

  • Increase market share, share of wallet, and customer satisfaction. Gain a single view of the customer and enable better engagement along the buying journey, including data from Web streams and social channels, past interactions, propensity scores, and “in-the-moment” interactions. 

SAP S/4HANA is The Next Generation Business Suite For A Digital World
The opportunity exists to transform business processes and achieve the digital transformation of your business with more automation and real-time visibility. Our SAP S/4HANA, SAP HANA and Cloud solutions address these important needs and more. Let us show you today! Set up a free consultation.

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